Social Networking and SEO Workout Program
Back in the mid 1990′s it was relatively easy to design a new website, submit it to Yahoo (the biggest search engine back then in pre-Google days) and come up in the first page or two of search query results. Fast forward to today and the rules of the game have changed substantially. No longer can you stuff pages with high popularity, non relative keywords or hide obscured text on a page to entice search engine bots. Remarkably, people still believe that stuffing the keywords meta-tag is still the way to guarantee top results in a search. The truth is that most of the major search engines now ignore the keyword meta-tag altogether.
So how does a new website compete in today’s ever evolving web world? The old standbys such as reciprocal links, blogs and pay-per-clicks are still effective. The new trend is interaction with social networking sites such as LinkedIn, Facebook, MySpace, Twitter…just to name a few. The dilemma comes when one realizes that leveraging traffic through social networking is not difficult but it can be time consuming. How effective your social networking campaign can be hinges upon the content you are delivering and popularity. There is no doubt that time and effort can provide a great boost in terms of search engine optimization and visibility. In other words, the more you work on your garden, the more crop it will yield.
I still get calls quite often and people ask for a quick 10 minute fix to get their website higher in Google rankings. The simple truth is that 10 or even 30 minutes is not enough to guarantee results. The most effective results are obtained through periodic review and actions to drive traffic to your site. Just like that morning exercise ritual, proper website marketing takes some minimal pain for maximum gain.