The web is changing all the time and even more rapidly than ever before. Although design is important, content truly is “king”, which is a saying that goes back to the roots of proper web design in the early 1990′s. These days, content is not just “king”, it is essential.
The days of loading up a website with juicy keywords is over. Recent search algorithm changes by Google, weeded out some of the “keyword stuffers” in favor of content rich, authentic websites. This also means that websites that are heavy on images and videos, rather than text will also have a tough time competing.
If your website is a bit thin on good, meaningful text then now is the time to get the job done. If you cannot write your own copy, contact us and we’ll do the web copywriting for you. If you want the search engines to take notice and keep you in the ball game, this is what you must do.
People go to websites to solve problems. If a website offers compelling advanced content for download it will capture many more leads than if it just had a contact form. Relying on contact forms to generate leads is no different than someone crossing their fingers and hoping a prospect found their brochure they call a website interesting enough to give them a call.