It seems like every day, our company which is a web design agency and offers it’s own SEO services gets calls and e-mails from so-called search engine optimization experts offering to “improve your SEO and get you a top page ranking in Google, blah, blah, blah“. Our customers are also bombarded by this junk but unfortunately most of them are unaware that most of these SEO experts are scammers (or at the very least spammers). Most of the offending companies originate from India, totally ignoring the United States “no call list” laws and regulations. However, some companies are right here in the USA and call and email their shady offerings too. I find it particularly hilarious, and apparently Google does too as you will see below, that they do not “research” your website at all. You’re simply receiving automated spam messages, designed to trick you into believing that they actually evaluated your website, which they clearly have not done.
The following is what Google itself had to say about all of the above. SEO isn’t all that difficult. Google provides a great SEO document here that explains the core process.
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index. Here are some things to consider:
- Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
- No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.